For: Demand.io

Creative Director: David Guzman

Art Director: David Guzman

In a crowded digital marketplace, SimplyCodes emerged as a groundbreaking promo code solution, leveraging AI and community engagement to offer coverage for over 400,000 stores. As the sole in-house creative, I was tasked with developing a distinctive brand identity that would not only set SimplyCodes apart from competitors but also capture consumer attention. This comprehensive project challenged me to build the entire brand from the ground up, encompassing everything from visual design to messaging strategy. My role extended beyond creation to leadership, as I carefully vetted, hired, and managed a team of freelance creative talent to bring the vision to life. The result was a cohesive, eye-catching brand presence that effectively communicated SimplyCodes' unique value proposition across its mobile app and browser extension platforms.

Project Contributions:  Creative direction, web design, UX/UI design, art direction, graphic design, illustration, brand guidelines, social content, merch, email marketing