Don Papa Rum
Agency: Omelet
Sugarlandia Is Calling
Creative Director: Florian Bodet
Don Papa Rum is not only the only Filipino rum, it is also among the top 5 rum brands globally - but not many know that. The client wanted to bring awareness to the brand in the US market by creating a spot that submerges the viewer in the world of Don Papa's, Sugarlandia. It's a magical place where the sugarcane grows at the base of a looming volcano and exotic creatures roam free. We partnered with a 3D artist in France to bring this exciting world to life.
Project Contributions: Art direction, moodboarding, storyboarding
Don Papa already had an established visual identity that includes rich hedcut style scenic illustrations mixed with painterly jungle creatures. This spot was inspired by the beautiful bottle label - we take the viewer on a journey inside the bottle and through the world of Sugarlandia.
